Startup Professionals Musings

AUGUST 4, 2017

He ties business success and your personal summit to elevating your customers’ experience with the following specific recommendations and key differentiators: Listen to the individual customer. Engagement and an emotional connection will make a customer relationship the driving force for loyalty and differentiation.

Customer 213

Customer Product Technical Review Marketing 213

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

YoungUpstarts

NOVEMBER 2, 2020

They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. They run the campaign once and then declare it was successful based on vanity metrics. A marketing agency I spoke with was a brand-new startup, just months old, when the pandemic hit.

Agile 264

Agile Marketing Campaign Sales 264

Both Sides of the Table

MAY 27, 2013

He sets goals for MRR (monthly recurring revenue) to differentiate from one-time revenue, license revenue, services revenue and other. By being so metrics driven we can have a lot more quantifiable and objective discussions at board meetings and at mid-point reviews. .

Advisory Board 365

Advisory Board CTO Hire Fractional CTO Los Angeles 365

Both Sides of the Table

JUNE 4, 2013

What in your product is truly differentiated in the market to solve this problem (where do you believe you’re strong against the competition in functionality or delivery). The team has stated it and has built metrics around key goals for future success. why did they buy?

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Both Sides of the Table

DECEMBER 27, 2011

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. So while the simplest way that people often evaluate stocks is by P/E ratios (price-to-earnings), one also needs to look at other metrics such as the PEG (price-to-earnings-growth). [of ” Harsh, but reality.

Startup 418

Startup Revenue Technical Review Flash 418

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. And the results weren’t the traditional PR metrics of number of articles or inches of ink. Department Mission Statements – What am I Supposed to Do Today? It wasn’t that I had somehow inherited dumb employees. No one had on-boarded these people.

Startup 329

Startup PR Public Relations Channel 329

Up and Running

DECEMBER 6, 2021

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results.

Small Business 153

Small Business Marketing Software Review Technical Review 153

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

SEPTEMBER 15, 2008

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Startup Lessons Learned - the Conference (April 23.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

DECEMBER 27, 2017

Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? To attract the best candidates, they need to differentiate your company and your opportunity. Competent recruiters should be willing to share the percentage of searches that they actually complete.

Search 181

Search Technical Review Differentiation Hiring 181

YoungUpstarts

NOVEMBER 20, 2019

They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. Tailor your pitch deck.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

The Startup Magazine

OCTOBER 19, 2020

In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition. Such metrics can also help identify the right products to be marketed in front of the customer, resonating marketing strategy, suitable medium to interact with the customer, etc.

Technical Review 158

Technical Review Forecast Analytics Social Media 158

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

JULY 25, 2018

Establish metrics on the culture, as well as the product. These metrics need the same top management attention as customer retention and sales metrics. If you aren’t at least keep pace with a strong culture and finding a way to differentiate yourself, you’re already falling behind competition. Start today.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Version One Ventures

SEPTEMBER 19, 2012

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

AUGUST 22, 2024

Certainly if you're going to have a seat at the C-suite table, you are going to be talking about metrics. It's your personality, it's your message strategy that is really going to allow you to not only differentiate, but have a prospective client say, wait a minute, you're talking about me. 07:11): Our friends at ActiveCampaign.

Leadership 87

Leadership Technical Review Retention Campaign 87

Up and Running

DECEMBER 6, 2012

Competitors & Alternatives and your core differentiation. Beyond tracking key financial metrics such as cash, sales, expenses, accounts receivable, and accounts payable, businesses must track the other key metrics that are critical to their success. Business Model (how do you make money?). Target market.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

NOVEMBER 4, 2015

In a new book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Your customers want different things. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

MARCH 25, 2009

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

Silicon Valley 161

Silicon Valley Marketing RSS California 161

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. In an ecosystem inundated with competing alternatives, loyalty emerges as a potent differentiator.

Retention 148

Retention Reputation Startup Social Network 148

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

Up and Running

MAY 1, 2014

Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Milestones and Metrics. Metrics are the numbers that you watch on a regular basis to judge the health of your business.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

FEBRUARY 3, 2014

The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. As Ahava continues in the same post, you can create an Event tag to differentiate between users who interacted with the form and those who didn’t. Ten seconds? Thirty seconds?).

Analytics 130

Analytics Metrics United Kingdom Software 130

YoungUpstarts

NOVEMBER 2, 2017

These metrics don’t mean you should advertise on desktop rather than mobile. They’re relatively inexpensive, and buyers tend to differentiate cases by style rather than functionality. If you’re certain of one fact – that your mobile conversion rate is subpar – you can test solutions against that metric. By comparison, only 6.6%

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Focus offline conversations on high-value points of differentiation. Does a video demo differentiate your product, or does it focus attention on your utilitarian UI—an aspect where a shiny but ineffective competitor product excels?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

The Equity Kicker

FEBRUARY 8, 2012

With earlier stage companies investors generally don’t have the luxury of being able to rely on hard metrics and instead have to rely on gut feel – i.e. ‘direct’ evaluation. VCs without experience (which can come from either investing or operating) often struggle to differentiate between a good product and a bad one.

Technical Review 123

Technical Review Product Venture Capital Valuation 123

ReadWriteStart

OCTOBER 6, 2020

Having this content on your landing pages and social media accounts will help you differentiate your ideas and solutions to those of other brands. Pay attention to your metrics and data to gauge response and interaction with the content positioning as well. Bonus tip: Audiences love interacting with videos. Time to Get Started.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Emotional connections are often more valuable than money in building loyalty, differentiation and an exceptional customer experience. Most importantly, your actions speak louder than words. Culture growth follows the leader.

Customer 120

Customer Technical Review Differentiation Metrics 120

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Up and Running

JULY 6, 2016

Establish technology as a differentiator, when it is. Even if technology isn’t the driving force of your business or your main differentiator, these days, almost all businesses have to manage technology as part of branding, marketing, and communications. See Also: Use Milestones and Metrics to Turn Planning into Business GPS.

Technical Review 72

Technical Review Software Review Business Plan Development Team Review 72