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But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class productdevelopment without having the usual founder / CEO conflicts.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.
In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition. Most industries have touched their peak, matured, and there is little room to improve in the world of homogenous products, similar marketing, and standardized, efficient processes.
They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. Investors want to feel confident that they’ll see a return on their investment.
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. Productdevelopment. New channels. Acquisitions.
Establish technology as a differentiator, when it is. Even if technology isn’t the driving force of your business or your main differentiator, these days, almost all businesses have to manage technology as part of branding, marketing, and communications. See Also: Use Milestones and Metrics to Turn Planning into Business GPS.
Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Differentiate yourself. Web Traffic.
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of productdevelopment and is used to quickly and quantitatively test a product or a product feature.
Optimize productdevelopment and marketing process. Understand how to monetize a product based on actual user needs. It is a good way to justify market demand for a product and then get support from investors or partners. The practice of building a minimum viable product is a long-standing one on the tech market.
Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech productdevelopment longer than most of have been doing anything on a computer. Geoffrey also talked through the product adoption cycle, but this was less applicable to the products I deal with as a Micropreneur.
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in productdevelopment. For example, recruiting writ large is useful at all stages of development. In-house, brand-name guru.
A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you use these same metrics, you’re going to be sorely disappointed in the results.
. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.
I firmly believe that in this age where the productdevelopment life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Very hard to do, but it’s what differentiates great companies from good companies. Jason is a product guy.
Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers , and a disciplined approach to productdevelopment.
Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Ensuring that design is present during productdevelopment and has a seat at the table when business or technology teams establish limiting parameters. Look at Nike. Designing in real time. Acting quickly.
What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. Katz continues: [A]ny researcher or productdeveloper who has ever tried this approach understands its futility. When you put all this onto the screen—in conjunction with your product—it feels risky.
Identity value - This is the strongest source of value of all, and its a little tricky to differentiate from the preceding two sources. This is the benefit you get from incorporating a product into your self-conception. When they buy an Apple laptop, they are doing more than enjoying a premium product and showing off.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
So where we used to talk about Eric Ries’ concept of Minimum Viable Products, we now talk about Minimum Lovable Products: consumers have got to love a product enough to move away from their current alternative. And what are the metrics for customer love? We have been crucial in getting the product to market.
One of the sayings I hear from talented managers in productdevelopment is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. No vanity metrics should be looked at. No vanity metrics should be looked at.
LIKED: Y startups fail, cont deployment vs waterfall vs agile, small batches & learn fr biz metrics #leanstartup As concise a summary as Ive ever seen. We have certain advantages that we are confident will differentiate us, but these may not be apparent if we just released as soon as the basic functionality of our app was ready.
Overall, here are the lessons I take from (the imaginary) Steve Jobs: Hold your team to high standards, dont settle for products that dont meet the vision, iterate, iterate, iterate. Be disciplined about which vision to pursue; choose products that have large markets. Will start to pay attention. August 1, 2009 9:33 AM Brij said.
Wikipedia puts it well: “…in empathic design techniques, users are almost as involved in product design as designers and engineers. Therefore, such technique, when used effectively, can achieve breakthrough designs in potentially shorter productdevelopment cycles.
Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Excellent analysis of "evolution vs. re-volution" and differentiation of team roles. I was stuck between a rock and a hard place. We didnt believe the problem was that we werent trying hard enough. It was painful. Great post Eric.
Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.
Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With the overlapping areas of marketing or product with optimization, it helps to be skillful at one of the former areas. Image Source.
The companies that own those brands work hard to differentiate their offering so that people who wear their clothes will be perceived in a certain way. We wanted to let our developers do the same thing, so we opted not to go the gameplay route. The government doesnt assign each clothing brand its own level of benefit.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market. End result?
Productdevelopment salutes and gets to work building the product. Only after the product ships does the company find out that customers couldn’t have cared less about most of the bells and whistles. Your competitive analysis must be around those metrics. Get to work and add all of these for first customer ship.”.
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