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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Much to the benefit of the rest of us. Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results.

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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
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Good enough never is (or is it?)

Startup Lessons Learned

And the rest is history: Google Maps was a huge success. This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. No vanity metrics should be looked at. And the rest is history: Google Maps was a huge success. Ship it.&# Ship it.&#

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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. You still have to get the first customers, and most of the rest, yourself. If the former, you need large differentiation — more than a feature or two.

Restful 202
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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

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Form Analytics: What You Can Track and How to Track It

ConversionXL

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. As Ahava continues in the same post, you can create an Event tag to differentiate between users who interacted with the form and those who didn’t.

Analytics 130