Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 143

Metrics Analytics Campaign Conversion 143

YoungUpstarts

NOVEMBER 2, 2020

One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Most marketers think in terms of campaigns.

Agile 264

Agile Marketing Campaign Sales 264

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Design a marketing growth strategy that increases market share and revenue.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Salesforce, for example, increased its revenue market share to 18.4% Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

Both Sides of the Table

NOVEMBER 14, 2017

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. An example of the systems companies build are pricing & revenue management tools to best help to optimize yield.

Operations 286

Operations New York City Technical Review Startup 286

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Duct Tape Marketing

JULY 24, 2024

Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. What draws you to Japanese culture? [07:26]

Marketing 72

Marketing Differentiation Social Media Widget 72

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Generalizable robotics represent a $24 trillion-plus global revenue opportunity. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

NOVEMBER 3, 2021

It’s clear that understanding the financial health of your company will help you make more informed decisions, and that includes differentiating between working capital and cash flow. . Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics.

Balance Sheet 81

Balance Sheet Management .Net Metrics 81

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. Generate end-user demand (to match our revenue goals). Value price our products to achieve our revenue and margin goals (create high-value).

Startup 329

Startup PR Public Relations Channel 329

YoungUpstarts

NOVEMBER 20, 2019

They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. You may be able to generate revenue, but VCs want exponential growth.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Both Sides of the Table

MAY 27, 2013

In his tenure as CEO of DataSift we have never missed a monthly revenue figure. He has grown our US operations from 1 employee (him) to a global organization of 75 employees that will finish the year with 8-digit revenues (90+% recurring) and more than 350% year-over-year growth.

Advisory Board 365

Advisory Board Fractional CTO CTO Hire Los Angeles 365

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary. Milestones and metrics. Be specific.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

Startup Professionals Musings

JANUARY 11, 2023

Thus every entrepreneur struggles to achieve that balance between methodically following “proven” processes, versus a new and creative approach which may be a real differentiator. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Marketing 299

Marketing Metrics Differentiation Demand 299

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418

Startup Revenue Technical Review Flash 418

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. It only tends to weakly proxy revenue. Results From Testing: 100% Increase In Revenue. Variable pricing : $420 monthly revenue added / 2161 visitors (~$0.19

Revenue 62

Revenue Distribution Software Non-Compete 62

Startup Professionals Musings

APRIL 18, 2020

Thus every entrepreneur struggles to achieve that balance between methodically following “proven” processes, versus a new and creative approach which may be a real differentiator. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Metrics 392

Metrics Differentiation Demand Cloud 392

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Validated pricing and a sufficient revenue stream.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Both Sides of the Table

JUNE 4, 2013

He published another MUST READ post about being careful not to confuse early revenue traction with product / market fit. Because the founder is so capable of convincing the market to adopt/purchase the product, the company can get revenue traction with a product that is not really right. The money quote. why did they buy?

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

The Startup Magazine

APRIL 12, 2023

By understanding your competition and the methods they use to succeed in the market, you can identify opportunities for differentiation and improvement in your business strategy. By understanding your competition and its strengths and weaknesses, you can identify areas for differentiation and improvement in your business strategy.

Differentiation 118

Differentiation Metrics Operations Lean 118

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. When they’re aligned revenue and profits increase.

Customer 118

Customer Marketing Channel Audience 118

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. But many startups top out between $5m-$20m in revenue. Real life usually rounds down.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Brand consistency can increase revenue by 33% , as it connotes familiarity and builds trust.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Purchase , in which the decision to buy is made. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Customers who find better content or products for a better price might leave. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

Duct Tape Marketing

NOVEMBER 8, 2023

And so they basically said, well, if you want anything other than the graveyard shift, you need to bring in some revenue for us. And if you've got a culture that rewards people for hitting the metrics and the objectives for their particular silo, ignorant of how that may or may not actually hurt other parts of the business, that's a problem.

Customer 90

Customer Technical Review Employee Artificial Inteligence 90

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] It just simply is a recognition that if you want to stand out, differentiate your business, you have to tell people here's who I help. Number nine metrics.

SMS 97

SMS Retention Metrics Networking 97

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

The Equity Kicker

FEBRUARY 8, 2012

Starting with ‘customer’, unsurprisingly, the more customers and revenues a company has the more a VC will look to what they are doing to tell him or her whether the product is good. VCs without experience (which can come from either investing or operating) often struggle to differentiate between a good product and a bad one.

Technical Review 123

Technical Review Product Venture Capital Valuation 123