Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. Generate end-user demand (to match our revenue goals). Value price our products to achieve our revenue and margin goals (create high-value).

Startup 329

Startup PR Public Relations Channel 329

YoungUpstarts

NOVEMBER 2, 2020

One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Most marketers think in terms of campaigns.

Agile 264

Agile Marketing Campaign Sales 264

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

The Startup Magazine

OCTOBER 19, 2020

Similarly, customers are more knowledgeable, aware, and conscious to choose from the variety out there, which slows down the company’s revenue and growth. In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition.

Technical Review 158

Technical Review Forecast Analytics Social Media 158

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Learn crucial metrics for success, from open rates to the quality of subscribers.

Revenue 96

Revenue Advertising Email ChatGPT 96

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Design a marketing growth strategy that increases market share and revenue.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Repeat customers offer a consistent revenue stream, shielding the startup from the erratic fluctuations of the market. Market dynamics can swiftly shift, and customer preferences evolve rapidly.

Retention 148

Retention Reputation Startup Social Network 148

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation.

Differentiation 141

Differentiation SBA Social Media Dividend 141

YoungUpstarts

NOVEMBER 20, 2019

They want to see that you have some unique advantage that differentiates your company from others in your industry, and they’d prefer that you have some experience in that industry, which gives you legitimate insight into the problem you’re attempting to solve. You may be able to generate revenue, but VCs want exponential growth.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Generalizable robotics represent a $24 trillion-plus global revenue opportunity. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. It only tends to weakly proxy revenue. Results From Testing: 100% Increase In Revenue. Variable pricing : $420 monthly revenue added / 2161 visitors (~$0.19

Revenue 62

Revenue Distribution Software Non-Compete 62

Up and Running

DECEMBER 6, 2012

Finally, while the Business Model Canvas asks for a basic list of expenses and revenue streams, it doesn’t help entrepreneurs determine if their company is truely financially viable. Competitors & Alternatives and your core differentiation. Do startups have a manual? Business Model (how do you make money?). Target market.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it.

Analytics 165

Analytics Marketing Channel Metrics 165

The Equity Kicker

FEBRUARY 8, 2012

Starting with ‘customer’, unsurprisingly, the more customers and revenues a company has the more a VC will look to what they are doing to tell him or her whether the product is good. VCs without experience (which can come from either investing or operating) often struggle to differentiate between a good product and a bad one.

Technical Review 123

Technical Review Product Venture Capital Valuation 123

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. But many startups top out between $5m-$20m in revenue. Real life usually rounds down.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Validated pricing and a sufficient revenue stream.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Salesforce, for example, increased its revenue market share to 18.4% Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Differentiate yourself from the existing solutions out there, be they sales force or base cap or all the others, and start attracting people that need that you’re fulfilling at a core level with your interpretation of what a CRM needs to do.

Widget 204

Widget Cofounder Technical Review Software Review 204

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

The Next Web

SEPTEMBER 15, 2013

In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business.

API 135

API Audience Dividend Programming 135

Up and Running

MAY 1, 2014

Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Milestones and Metrics. Metrics are the numbers that you watch on a regular basis to judge the health of your business.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

reidhoffman.org

NOVEMBER 12, 2013

we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Instead, our strategy was to steer immediately into the revenue question because that was the top concern of investors in 2004. We made the mistake of listing three different revenue streams.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Customers who find better content or products for a better price might leave. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Brand consistency can increase revenue by 33% , as it connotes familiarity and builds trust.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 132

Analytics Marketing Campaign Metrics 132

crowdSPRING Blog

DECEMBER 13, 2018

But if you want to accelerate growth and improve your revenues and profits, you need to up your game. There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Start by defining what metrics are important.

Marketing 162

Marketing Charlotte Naming Design 162

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 5, 2019

After you’ve persuaded recipients to open your email, you need to deliver high-quality content to differentiate your email from everything else in their inbox. Ultimately, the only metric that matters is the positive reply rate. Those metrics include: Delivery rate. Offer value to the recipient. Tailored to recipients.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Purchase , in which the decision to buy is made. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. With the rise of new cannabis companies, it is important to differentiate your cannabis company from the competition, whether you are opening a farm, extraction operation, or dispensary. Milestones and metrics. Be specific.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154