Differentiation Metrics SEM 
Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Startup Lessons Learned - the Conference (April 23.
ConversionXL
FEBRUARY 3, 2022
They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.
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ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Your customers want different things. Image source.
Duct Tape Marketing
NOVEMBER 15, 2023
17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Because I like to think that the CMO is going to get invited to like, look at the financials and talk about profit and talk about, you know, metrics that, that makes sense. Is like acquisition metrics. Ryan: Sure. I'm much more interested.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
market-by-numbers.com
DECEMBER 7, 2009
Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Means of Production Profits determined primarily by availability (uptime) of its differentiated or highly-efficient production capabilities. Essa é uma discussão polêmica e sem um claro consenso.
Both Sides of the Table
MARCH 25, 2016
The metrics were good but we wondered how much better they would be when we expanded our product. They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Know your planned sources of differentiation and adjust as you learn.
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