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Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 329
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

The metrics. Vanity metrics are less important. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Which sources drive the most traffic to your website from your target audience? Which channels have the best engagement? What can only you offer ?

Demand 115
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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. You can't do attribution with community. That's the thing.

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How to measure the ROI of your ongoing SEO efforts

The Next Web

It’s important to differentiate this traffic to your website and understand if it’s effectively growing overtime because this traffic is typically comprised of new visitors unfamiliar with your business but possibly in need of your products or services. Which metrics tend to be the most effective in highlighting success?

SEO 159
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Tools to Manage a Successful SaaS Business

Guy Nirpaz

This can be anything from downloading a white paper to signing-up to a trial. The SaaS dashboard should include operational metrics, trends and key business performance indicators (KPI’s), which allow the business owners, get ‘the full picture’ of the business, identify bottlenecks and allow to teams to take appropriate actions.

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Tools to Manage a Successful SaaS Business

Guy Nirpaz

This can be anything from downloading a white paper to signing-up to a trial. The SaaS dashboard should include operational metrics, trends and key business performance indicators (KPI’s), which allow the business owners, get ‘the full picture’ of the business, identify bottlenecks and allow to teams to take appropriate actions.

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.

Design 48