Remove Differentiation Remove Montana Remove Operations
article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. How to differentiate yourself in an ocean of false experts. What about Acadia National Park?

article thumbnail

Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. It is an operational choice that creates a marketing advantage.

Montana 57
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Entry Multiples Don’t Matter

Ben's Blog

OH in South Park, San Francisco (or on Zoom from Big Sky, Montana): “OMG, crazy – that firm just paid 100x revenue to invest in [insert hot startup here] – what could they be thinking?” An example of such a business is Salesforce, which defined a new category for SaaS and continues to be a benchmark for SaaS companies to follow.

article thumbnail

37 Entrepreneurs Share Their Favorite Inspirational Business Quote

Hearpreneur

Back in the day, when I worked for Xerox, it was a true differentiator from the typical copier salesperson. As an e-commerce entrepreneur, this quote resonates with me greatly and it is has guided many aspects of my business operations, especially the user experience design of my website. Image Credit: Bryan Koontz.