Remove Differentiation Remove Naming Remove Philadelphia
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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Resumes are noisy: The name at the top may suggest gender and ethnicity. What about Acadia National Park? Or Monroe, Montana?

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6 Strategies Guaranteed to Boost Revenue for Your Hair Salon

Up and Running

Birthday presents, Christmas presents, thank you gifts, graduation gifts, you name it. Lane Fisher, a partner at a Philadelphia law firm that specializes in franchises, says, “All businesses struggle with cash flow, so a recurring [membership payment] creates predictability.” Create a referral program.

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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

I’ve spent hours this week reading about the firing of the head coach and personnel manager of the football team I support – The Philadelphia Eagles. His name was Chip Kelly and he came off of a very successful stint as the coach of the collegiate Oregon Ducks. He had a sense of purpose and everybody knew what it was.

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Small Business Spotlight of the Week: Should I Get Married?

crowdSPRING Blog

Clearly catchy names are kind of my thing.). We needed to make it clear that we are striving to differentiate ourselves in a sea of marriage sites that pretty much all look and feel the same; that we are not just offering the same-old, recycled advice that is not specific to any one’s particular relationship.

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To B or Not to B Corp

ReadWriteStart

In Philadelphia, a $4,000 tax break was awarded to up to 25 companies. This is an opportunity to [earn] support from customers, to differentiate the business from its competitors, and to make a difference in the process. Sweeney: A corporation has a single focus, namely, to maximize profits for its shareholders.

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The Best and Worst Branding of 2018

crowdSPRING Blog

As we wrote , Ocasio-Cortez’s used purple, yellow, and other bold choices to visually differentiate her campaign from her opponent. Use broad strokes when coming up with important branding elements like your business name and logo design. Her political branding strategy was to sound different and to look different.