Remove Differentiation Remove Naming Remove Reputation
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This is the basis of an effective differentiation strategy.

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How to Successfully Rebrand: Everything Your Small Business Needs To Know

crowdSPRING Blog

Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. You might be expanding the scope of your business and the name of your business is too limiting. Amoco started out with the name Standard.

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Why You Should Consider Renaming Your Business (And How To Do It Right)

YoungUpstarts

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. But what should you do if the name you’ve been using for your business isn’t effective at accomplishing those goals? 3 Your Name is Not Unique.

Naming 113
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Rebranding Can Revive Your Business – Is it The Right Choice For You?

YoungUpstarts

As we explained previously , A brand is much more than the name and logo of a business. In today’s crowded market, it can be hard to find a strong business name that isn’t already taken. And, when your name doesn’t immediately communicate anything relevant about your business you have two options: change your business name.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses.

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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

PR and reputation management can be huge in getting your brand established. . A catchy name goes a long way to cement your brand in people’s minds, but you’ll also need the help of brand differentiation to distinguish your company from others. . Marketing/advertising channels. What is this business’s course of growth?

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Dwayne Harmon on Brand Building and Standing out from the Competition

The Startup Magazine

Many inexperienced small business owners may believe that a brand is as simple as a unique company name and logo. The logo and company name are only the very beginnings of building a coherent brand that will set your company apart from the masses. You should make a judgment about whether the company has a reputation for quality.