Remove Differentiation Remove Naming Remove Reputation
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This is the basis of an effective differentiation strategy.

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[Review] The Social Customer

YoungUpstarts

To make one’s social CRM strategy come alive, the book proposes the following key ideas: 1) Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. b) Brand Reputation (usually provided by social sentiment firms).

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Reputation of firm? Smart is simply not a differentiator. call the companies that are doing well but not yet household names. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Of partner? Deals done in your industry? It’s a bit of all of these.

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How to Successfully Rebrand: Everything Your Small Business Needs To Know

crowdSPRING Blog

Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. You might be expanding the scope of your business and the name of your business is too limiting. Amoco started out with the name Standard.

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Why You Should Consider Renaming Your Business (And How To Do It Right)

YoungUpstarts

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. But what should you do if the name you’ve been using for your business isn’t effective at accomplishing those goals? 3 Your Name is Not Unique.

Naming 113
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[Review] The Social Customer

YoungUpstarts

They are namely: monitoring, mapping, middleware, management and measurement. Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. 2 Differentiate Social CRM from its components. 2 Differentiate Social CRM from its components.

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Rebranding Can Revive Your Business – Is it The Right Choice For You?

YoungUpstarts

As we explained previously , A brand is much more than the name and logo of a business. In today’s crowded market, it can be hard to find a strong business name that isn’t already taken. And, when your name doesn’t immediately communicate anything relevant about your business you have two options: change your business name.