Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 89

Marketing Differentiation Sacramento Small Business 89

Both Sides of the Table

MAY 4, 2015

It is a household name. It’s not just big in Dallas but in San Diego, Phoenix and Sacramento but also Boston, Chicago, Washington and of course San Francisco. Many, many markets use storage and in totally different use-cases than you’d imagine. How valuable are these legacy businesses?

Technical Review 150

Technical Review San Diego Dallas Startup 150

Duct Tape Marketing

MAY 25, 2017

So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. Small business websites should also consider including other company’s names in their content. In Search of SEO Success.

SEO 66

SEO Small Business Metadata Software Review 66

Hearpreneur

OCTOBER 29, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Our name came from very humble origins. Not knowing anyone’s name I naturally waved to everyone that walked or drove by.

Naming 48

Naming LLC Entrepreneur PR 48

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 58

Montana Viral Sacramento Differentiation 58