Duct Tape Marketing

MAY 25, 2017

What’s the Difference Between Small Business and Large Enterprise SEO? It’s important to note that just because the approaches to SEO are different, this doesn’t mean that small- and large-sized businesses can’t compete in search rankings together. In Search of SEO Success. Basic rules for good SEO.

SEO 70

SEO Small Business Metadata Software Review 70

Both Sides of the Table

JANUARY 22, 2014

Smart is simply not a differentiator. SEO marketing vs. social marketing. call the companies that are doing well but not yet household names. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-).

Portfolio 364

Portfolio Chicago Sales Incubator 364

Duct Tape Marketing

SEPTEMBER 8, 2014

Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. A couple of my fellow SEO and web design friends asked me why, which almost made my head explode. Staying Ahead Of The SEO Curve. It’s just that simple.

SEO 78

SEO Networking Kansas City Web Development 78

ConversionXL

JANUARY 16, 2019

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g.

Naming 119

Naming Conversion Flash Cofounder 119

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat. Also, don’t make your product names super-generic.

Product 101

Product SEO Search Engineer 101

YoungUpstarts

MAY 11, 2016

Instead of being limited to domain names such as.COM,ORG,EDU , etc., And, it’s not just brands, it’s also people buying domains to secure their family name or an easy to remember email address for business cards or redirecting to an existing personal website. NEWS ,LIVE,ROCKS,ATTORNEY,REVIEWS, and.VIDEO.

SEM 100

SEM Los Angeles Software Review Naming 100

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 44

Search SEO ChatGPT Technical Review 44

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

Hearpreneur

JANUARY 12, 2020

I love promoting others and helping them develop the story that differentiates them in the marketplace, but I also recognize I must equally promote my own story. First, I fell in love with SEO and internet marketing ever since I was able to rank my simple website for my brand name. 13- Letting my passion guide me.

Entrepreneur 109

Entrepreneur Software Review Technical Review SEO 109

ReadWriteStart

MARCH 8, 2021

There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. . Everything from the naming of your startup to your ongoing marketing efforts depends on your high-level strategy.

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

APRIL 18, 2019

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Several SEO tools— Ahrefs , Moz , SEMRush , and others— track SERP features for individual keywords. Where is it?

Search 126

Search Aggregator New York SEO 126

Up and Running

JULY 7, 2021

Enter your channel name and upload the profile picture. A small gray checkmark next to a channel’s name means a lot, as it adds trust. SEO on YouTube works the same way as in Google, Bing, or any other search engine. One more important thing that differentiates YouTube is that you have to actually use keywords in your videos.

Channel 149

Channel Small Business Video Audience 149

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address. It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Weak messaging strategies are hard to sell and market, with no differentiation and getting the wrong perception.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

Naming 63

Naming Connecticut United States Small Business 63

Duct Tape Marketing

OCTOBER 20, 2021

He specializes in combining visual design and SEO for construction companies. 2:54] In your intro, it says you combine visual design and SEO – can you unpack that idea? [5:54] He owns the hook agency, a boutique digital agency out of Minneapolis and specializes in combining visual design and SEO for construction companies.

Minneapolis 95

Minneapolis SEO Widget Technical Review 95

YoungUpstarts

JULY 1, 2019

Naming is part of brand. So are your product, your customer experience, and your SEO tactics. Brand Fuels Differentiation. by Lindsay Pedersen, author of “ Forging An Ironclad Brand: A Leader’s Guide “ We all use the word “brand” as though everyone else’s understanding of it were the same as ours.

Software Review 138

Software Review Social Media Differentiation SEO 138

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. If this sounds familiar, youre not alone.

Leadership 44

Leadership Small Business Marketing Social Media 44

Hearpreneur

AUGUST 17, 2022

Bezos famously only enters a new market if he believes that he can offer a differentiated (i.e. When I think of innovation, the name Marc pops into my mind. In 2014, Vitalik was named one of The 10 Most Influential People in Blockchain by CoinDesk and one of The 100 Most Influential People in Fintech by Apcexplorer.

Entrepreneur 127

Entrepreneur Technical Review Chad Software Review 127

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. SEO and organic acquisition became the logical choice.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. And that's really the differentiator. They could go with, oh, we have to get really good at AI using it basically on your behalf, or We have to get really good at what differentiates us.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . Take Semrush, a platform for SEO, PPC, and content-related research. Creating a brand that is appealing to everyone is improbable and a waste of time. Image source. The takeaway? Image source.

Reputation 134

Reputation Audience Management Social Media 134

ultralightstartups.com

MAY 20, 2013

Name A Startup. Name A Startup. I’m often in the process of naming a startup. Here’s what I found: 1) Qualities of a good name. The following is a list of qualities of a good name for your startup. 2) Name types. Note some names can fit in multiple categories. Startup PR. An Acronym.

Naming 45

Naming Startup Technical Review Cofounder 45

The Next Web

NOVEMBER 25, 2012

Differentiation is key. It is important to get onto your own domain with a self-hosted platform and take special care to transition all of your content there, and do your best to redirect traffic and SEO benefits to the new domain. Firstly, if you’ve got a “me too” kind of site then you’re going to have trouble selling it for much.

Technical Review 122

Technical Review Hosting Social Media Sales 122

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 4, 2022

Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. Table of contents What exactly is an ecommerce marketing strategy? They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. It names them outright and lists their faults in the hero section.

Audience 156

Audience Video Software Review Conversion 156

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 96

Technical Review Demand Cofounder Video 96

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. How will voice search work given the human urge to shop around?

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Many of their employees (past and present) have become big names in the digital marketing space due to the representation Buffer gave them. .

Social Media 117

Social Media Media Employee Programming 117

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 98

SEO Channel Campaign Audience 98

Occam's Razor

JULY 12, 2010

You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. The days of just inbound links counting towards SEO goodness are long behind us. More mobile SEO! Two reasons: 1.

Analytics 97

Analytics Viral Web Mobile 97

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 95

SEO Audience Channel Campaign 95