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Like it's not about, you know, going viral and reaching masses. The only thing I'll get into in, if they want me to sign an NDA, that's fine. John: Well, and I suspect that you've discovered that's a huge differentiator, right? Like the amount of law firms that come to us and like, yo, like I love the videos you guys are doing.
How many entrepreneurs opening words are about how stealth their project is, followed by a 10-page NDA to hear word one? Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. Guarding The "Big Idea". I was totally guilty of this back in the day.
Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. Sign that person to an NDA if necessary. Test your prototype in your target market.
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