Both Sides of the Table

JUNE 27, 2011

Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Steve Blank

OCTOBER 17, 2017

We used these tools to keep pace with the Soviet threats and eventually used silicon, semiconductors and stealth to create an offset strategy to leapfrog their military. Some are strategic peers, some are near peers in specific areas, some are threats as non-state disrupters operating with no rules.

Community 244

Community Silicon Valley Technical Review Incubator 244

View from Seed

DECEMBER 6, 2018

Yes, there is certainly risk in this perspective and there is a logical set of reasoning for operating in stealth mode. And I would highlight a distinction between the essential startup idea and a trade secret or other proprietary information which provides unique competitive differentiation.

Seed Stage 120

Seed Stage Startup Cofounder Stealth 120

YoungUpstarts

NOVEMBER 19, 2019

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 138

Startup Investment Bankers Technical Review Cofounder 138

The Startup Magazine

NOVEMBER 19, 2019

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 129

Startup Technical Review Stealth Differentiation 129

YoungUpstarts

NOVEMBER 19, 2019

The truth is, we operated in stealth mode for three years to make sure that our product could stand up against the solutions created by the likes of Pinterest and other monolithic companies. So, with that in mind, I’d like to share six key ways to increase your success with investors: Make Sure You Actually Have a Differentiator.

Startup 113

Startup Investment Bankers Technical Review Cofounder 113

Reid Hoffman

AUGUST 17, 2021

But the key is to ensure your product has a strong differentiator, which is exactly how Ramaswamy and his Neeva co-founders positioned the search engine company when it launched last year. If they are taking on problems that the other company is really, really, really good at, then they better have a strong differentiating thing.

Cofounder 69

Cofounder Differentiation Search Advertising 69