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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

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SXSW Startups: Fantag

Austin Startup

Our business customers can generate more revenue, increase engagement in their apps, and differentiate their product offering by integrating with our innovative video technology. Fantag is based in Sacramento. Fantag was started in San Jose and moved to Sacramento to take advantage of this ecosystem. Sleeping more!

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Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: I’ve heard you and seen you define a talk trigger as a strategic operational differentiator that compels word of mouth. They have a differentiator that creates conversation. Back to Podcast. Transcript.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

About 5 years ago, my business partner and I were debating on whether to spend $2,250 for a branded domain from an online domain brokerage and had fallen in love with a techy name for our marketing firm. The name, Saranap dates back over 100 years when a commuter train cut across California, connecting Oakland to Sacramento.

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