SoCal CTO

AUGUST 4, 2011

How will you differentiate from these? Is it pay-to-play? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Discount support?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

How will you differentiate from these? Is it pay-to-play? Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Discount support?

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

SEPTEMBER 9, 2021

Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. Naturally, what is popular will get copied in due time, which is why a differentiation strategy is critical for survival. However, it’s important to pay and play wisely.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

APRIL 30, 2015

Social and Guest Blogger Networks. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN.

Distribution 28

Distribution Cost Social Media Viral 28