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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). But, in every industry, software improves and gets simpler and simpler. Rightly so. As DataXu''s Mike Baker likes to say, Mad Men have become Math Men.

IPO 36