Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 329

Startup PR Public Relations Channel 329

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5

Naming 48

Naming Technical Review PR LLC 48

Hearpreneur

MAY 9, 2018

With that brief, we pulled together a shortlist and Cherish stood out above the rest – I wanted my clients to feel so happy with our product that they would cherish their relationship with my agency. Thanks to Rebecca Oatley, Cherish PR ! #6- 18- Translating common PR-related word. Cherish was born. Photo Credit: Larry Pino.

Naming 91

Naming Entrepreneur Vermont PR 91

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. You should subscribe!

Naming 41

Naming Startup Product Name Framework 41