Remove Differentiation Remove PR Remove Reputation
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[Review] The Social Customer

YoungUpstarts

To make one’s social CRM strategy come alive, the book proposes the following key ideas: 1) Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. b) Brand Reputation (usually provided by social sentiment firms).

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Reputation of firm? Smart is simply not a differentiator. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Of partner? Connections?

Portfolio 364
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” PR Marketing Strategies. Plus, you’ll be helping others. Own Your “Wow” .

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[Review] The Social Customer

YoungUpstarts

Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. 2 Differentiate Social CRM from its components. 2 Differentiate Social CRM from its components. Brand Reputation – usually provided by social sentiment firms, they monitor online brand perceptions.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

It costs less than $100 per year to run a website, and—unlike the print publishing era—no reputable editor or printing costs stand in the way of immediate, uncensored, worldwide distribution. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes).

Metrics 157
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How to Get Superior Returns in Venture Capital

David Teten

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. – Reputation.