crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Competitive Differentiation that Matters – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. How anyone can create a successful online business for next to nothing (Part III) – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Glad to be here, John.

Marketing 94

Marketing Differentiation B2C PR 94

NZ Entrepreneur

MARCH 27, 2025

Public Relations or (PR) offers a cost-effective approach for New Zealand businesses to gain media exposure, establish thought leadership and create long-term brand value. In an era where trust is currency, PR plays a crucial role in shaping how a business is perceived by customers, investors, and the wider public.

New Zealand 69

New Zealand Media PR Reputation 69

Up and Running

MAY 23, 2016

Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. However, we have been able to differentiate [ourselves] and also excel by making enterprise software fun and enjoyable.

Software Review 74

Software Review Software Delaware Forecast 74

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Very hard to do, but it’s what differentiates great companies from good companies. That goes for you and for your company.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ReadWriteStart

NOVEMBER 18, 2019

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). They must realize that the breakneck pace of innovation in the industry makes it difficult to differentiate themselves from competitors.

PR 107

PR Startup Social Media Silicon Valley 107

YoungUpstarts

JANUARY 13, 2013

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas.

Egypt 159

Egypt Social Media PR Viral 159

Cracking the Code

JANUARY 10, 2007

To make it successful, Apple will need to upgrade the quality of its content and start differentiating mobile and home video content. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Software 2.0:

Software Review 48

Software Review Technical Review Video Europe 48

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. As an entrepreneur, you can draw comparisons to innovation, product differentiation, and other tried-and-true business concepts, but don’t try too hard make the analogies work.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

Duct Tape Marketing

MARCH 8, 2018

Now they’re all there already, so you’ve got to do something that differentiates yourself from the crowd for it to actually work. I think it powers advertising, it powers email, it powers social, it powers PR. It’s like, how do you make an ad viral? It was a big improvement. It’s not that way anymore.

North Dakota 74

North Dakota Email Campaign Video 74

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

FEBRUARY 13, 2025

Mike has helped shape viral TEDx talks, launch bestselling books, and coach leaders at Disney, Netflix, and Adobe to become dynamic, magnetic performers. As a keynote director, he's helped shape viral TEDx talks, launch bestselling books, and transform leaders at Disney, Netflix, and Adobe into magnetic performers. It never will.

Audience 70

Audience Framework Differentiation Leadership 70

Software By Rob

NOVEMBER 15, 2011

We are obviously hitting social media, PR, etc. Typically, low LTV businesses only work when there’s some kind of viral loop in place that ensures every customer you sign up brings in X more customers. Go upmarket or figure out a way to differentiate. Have you seen paid acquisition work for freemium businesses?

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

Mike Michalowicz

JUNE 23, 2023

Good to Great by Jim Collins – The factors that differentiate great companies from their competitors. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger – Why certain ideas or products go viral and how to apply these principles to your business. Blue Ocean Strategy by W.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

Duct Tape Marketing

MARCH 25, 2015

Some people might take this as a call to creating that great viral cat video, but more than anything it’s a call to do something that’s intentionally attention worthy. Is there a way to differentiate capturing genuine long-term attention and hype? Acknowledgment Trigger.

Viral 28

Viral Differentiation Reputation Campaign 28

Cracking the Code

APRIL 13, 2007

To differentiate their service offering and maximize the value captured, Saas vendors package their services by segment with different price point. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2).

Software Review 48

Software Review Internet Software Technical Review 48

Duct Tape Marketing

JUNE 14, 2018

Allen Gannett: The idea that these people are rolling these boulders up a hill by themselves is just not true, and so I think we’re surprisingly susceptible to these sort of PR person propagated narratives around creativity, because I also think, John, we kind of like it. This is how academics differentiate them. It goes viral.

Developer 76

Developer Social Media Viral Audience 76

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210

Media Los Angeles Russia Viral 210