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One of the major benefits of using a SOM approach is that productdevelopment costs are drastically decreased and technical risk is also reduced. Other advantages of production-ready SOMs include more CPU choices and a smaller footprint. If you’re in software development, you’ve likely heard of the Scrum method.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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