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The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. Productdevelopment. New channels. Acquisitions.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.
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