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Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.

Startup 329
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The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand?

Georgia 238
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How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME].

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.

Search 126
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Why are you going to break out of the pack? What is your advantage? Is it a technology advantage? But we also had a concrete plan, which we began detailing in this slide.

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Five Tips For Startups And Small Businesses To Improve Their Customer Service

crowdSPRING Blog

World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. Startups and small businesses must find ways to differentiate from their competitors and to understand their competitive advantages. In fact, I’m happy to count among my friends people whom I met through crowdSPRING.