Differentiation Product Name Public Relations 
Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. No one had differentiated a startup job description from a large company job. What I was hearing was a failure of management.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
Hearpreneur
MAY 9, 2018
It was a lovely tribute, but ultimately I decided that I needed to step in front of my company and put my own name on the door (plus, folks had a ton of trouble knowing how to pronounce the name). Then I went the traditional route of having my own name front and center, as Rebecca West Interiors. However, mine did come first!!
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