Differentiation Product Name Reference 
Steve Blank
MARCH 15, 2017
No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.
ConversionXL
APRIL 18, 2019
A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. As Kevin Indig notes , longer queries tend to be less ambiguous. Design pages to satisfy active intent first.
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reidhoffman.org
NOVEMBER 12, 2013
Time is short — it helps to refer to what those investors already understand. An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? Every great consumer internet company grows up to be a unique organization.
crowdSPRING Blog
JUNE 23, 2010
If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid names that are too narrow or too literal.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. I built and grew a business with the key differentiator being speed.
Duct Tape Marketing
DECEMBER 1, 2022
There were some references that just don't really apply anymore. 08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services.
Business Plan Blog
JUNE 26, 2013
The main objective of a company’s marketing strategy is to define and reach the target customer demographic while differentiating itself from the competition. A company’s value proposition describes the key functional and emotional benefits of its products, services and brand. Identify unique points of differentiation.
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