Differentiation Product Name Reputation 
crowdSPRING Blog
JUNE 30, 2010
In fact, a poor reputation for customer service has even forced large companies to completely change their branding. World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. The difference between great and poor customer service is not unimportant.
crowdSPRING Blog
JUNE 30, 2010
In fact, a poor reputation for customer service has even forced large companies to completely change their branding. World class customer service is one way that crowdSPRING has differentiated itself in the marketplace. The difference between great and poor customer service is not unimportant.
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Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. My name is a bit lengthy but is a combination of what my company really is.
reidhoffman.org
NOVEMBER 12, 2013
The key problem with existing technologies was adverse selection, specifically concerning the incentives of participants and the reputation systems: In the yellow pages, people wanted to be found but the way they represented themselves had nothing to do with how good they were. It has reputation. An understanding of product-market fit?
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