Remove Differentiation Remove Product Name Remove Sales
article thumbnail

Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 329
article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.

Georgia 238
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Thanks, [YOUR NAME]. Limit the call to 10 minutes.

article thumbnail

How to Make Product Pages That Sell

Up and Running

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101
article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Queries closer to a sale tend to be longer and less ambiguous, too. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. Design pages to satisfy active intent first.

Search 126
article thumbnail

How To Drive Online Sales With A Printed Catalog In 2019 And Beyond

YoungUpstarts

Even in this day and age, businesses can boost their sales and enhance their sales with printed catalogs; they are considered as a direct form of marketing. It consists of all the products and services that you offer, details about all your online and offline stores, and all the contact information. That’s where they go wrong.

Sales 138
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? What’s more, the sales and marketing costs of acquiring listings are expensive. Why are you going to break out of the pack? What is your advantage?