Differentiation Product Social Media White Paper 
Duct Tape Marketing
DECEMBER 15, 2022
Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.
Duct Tape Marketing
JULY 18, 2011
You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.
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Duct Tape Marketing
MARCH 5, 2019
When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. It Helps You Stand Out on Social.
Duct Tape Marketing
AUGUST 23, 2018
How in the world am I going to differentiate?” Back when I used to have a real job, and you do go into production and build things, a lot of times, you had an advantage over the competition, and the advantage was that you had a little bit of time before they could catch up with you or copy what you were doing. Steve Miller: Yeah.
Duct Tape Marketing
AUGUST 29, 2017
Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion. Social media. Social media. White papers. By creating content in this phase that demonstrates how much better your product or service is than the competition, you can differentiate your business.
ConversionXL
MAY 27, 2022
It uses marketing to raise brand awareness and get people excited about your products or services. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. The state of demand generation in 2022. Today’s buyers are more empowered than ever.
Duct Tape Marketing
JUNE 5, 2012
We don’t have an online product and we aren’t writers. Most offers are for an ebook or white paper. depone via Flickr CC I have to tell you that I believe service businesses like a contractor have far more reason and opportunity to create content than most product business.
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