Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 88

Marketing Differentiation Sacramento Small Business 88

Both Sides of the Table

MAY 4, 2015

It’s not just big in Dallas but in San Diego, Phoenix and Sacramento but also Boston, Chicago, Washington and of course San Francisco. Many, many markets use storage and in totally different use-cases than you’d imagine. How valuable are these legacy businesses? But can you really tell me MakeSpace is a tech company?

Technical Review 150

Technical Review San Diego Dallas Startup 150

Duct Tape Marketing

MAY 25, 2017

So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. In Search of SEO Success. That’s why long-tail keywords are more effective.

SEO 65

SEO Small Business Metadata Software Review 65

Austin Startup

FEBRUARY 11, 2019

Our business customers can generate more revenue, increase engagement in their apps, and differentiate their product offering by integrating with our innovative video technology. Fantag is based in Sacramento. Fantag was started in San Jose and moved to Sacramento to take advantage of this ecosystem. Sleeping more!

Sacramento 73

Sacramento San Jose Startup Distribution 73

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 57

Montana Viral Sacramento Differentiation 57

Hearpreneur

OCTOBER 29, 2016

The name, Saranap dates back over 100 years when a commuter train cut across California, connecting Oakland to Sacramento. As a small business startup back in 2008, we knew we needed a name that stood out, to differentiate ourselves. Thanks to John Knolle, Saranap Wealth Advisors, LLC. #15 15 – My First Red Shoes.

Naming 48

Naming LLC Entrepreneur PR 48