A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation. Pundits couldn’t agree how to analyze the sale of Instagram to Facebook. This acquirer doesn’t care about the financials of the startup.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. I was in sales and marketing, and Andrea was in operations and dementia care. We just need leads.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

The Startup Magazine

MARCH 2, 2023

Investing in creative and unique packaging options can differentiate your brand and products from competitors. Consider the costs While thoughtful packaging can increase sales and customer loyalty , you’ll need to balance the benefits and costs of these options.

Sales 146

Sales eCommerce Social Media Differentiation 146

Both Sides of the Table

NOVEMBER 14, 2017

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. During the Systematize phase you learn how to take true customer input into account, you learn what customers actually care about (vs.

Operations 286

Operations New York City Technical Review Startup 286

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. I remain a huge supporter and am very proud of our accomplishments and hugely optimistic about our future. 5 years ago.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. No one had differentiated a startup job description from a large company job. Drive that demand into our sales channels. Educate our sales channel(s). All good news.

Startup 329

Startup PR Public Relations Channel 329

Both Sides of the Table

JANUARY 28, 2012

They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites. MVP on mobile then hit web. Use that as a source of competition.

Mobile 334

Mobile Web Software Review San Francisco 334

Both Sides of the Table

JANUARY 22, 2014

Smart is simply not a differentiator. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. In fact, book smart can be a negative. Connections? It felt like there was a wavelength with management and somebody wasn’t on it.

Portfolio 364

Portfolio Chicago Sales Incubator 364

The Startup Magazine

FEBRUARY 21, 2022

a 34 per cent boost in sales productivity. Improve sales accuracy by 42%. One of the most compelling arguments in favor of custom software development is that it allows business owners to differentiate their products from the competition. We have collected statistics to prove this.

Software Development 217

Software Development Software Developers Software Developer 217

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. He sets goals for MRR (monthly recurring revenue) to differentiate from one-time revenue, license revenue, services revenue and other.

Advisory Board 365

Advisory Board CTO Hire Fractional CTO Los Angeles 365

Duct Tape Marketing

MARCH 7, 2024

How to Achieve Remarkable Sales Results Every Time written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.”

Sales 93

Sales Technical Review Campaign Technology 93

Duct Tape Marketing

OCTOBER 19, 2022

The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Discover the secrets and strategies of how your business can achieve the frictionless sale.

Sales 97

Sales Framework Networking Video 97

Both Sides of the Table

JUNE 27, 2011

Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You have tons of differentiation. But it is a big mistake to tell too many people where you’re heading. I call this “marketing futures.&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

APRIL 12, 2018

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Having recurring revenue allows you to keep the original purchase price down, which in turn increases sales.

Security 247

Security Los Angeles Silicon Valley Video 247

View from Seed

SEPTEMBER 18, 2019

Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). .: Product/Design/Engineering headcount – need to bring on a full-time PM and/or designer with X product milestones; rough estimates of engineering headcount by stage.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

YoungUpstarts

APRIL 17, 2018

Hiring = Sales. A good recruitment process has many parallels with a sales funnel. As with sales, these core reasons need to be compelling to candidates, while being as unique to you (competitive differentiation) as possible. Not sales, product development, or fundraising. cutting edge technology (WebRTC), 2.

Cofounder 164

Cofounder Elevator Pitch Hiring Dividend 164

YoungUpstarts

JUNE 27, 2017

Customer support is one venue where start-ups can differentiate themselves from their larger competitors. Startups typically lack the resources of larger organizations – cash, staff, and huge marketing budgets. Yet the good ones can compensate with a great product combined with great service. You have to be available to build trust.

Startup 182

Startup Agile Differentiation Software 182

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Let them know it’s not a thinly-veiled sales call. We’re open to feedback no matter how negative it is, and I can promise you this is not a sales call in disguise. Check out their about page.

Software Review 158

Software Review Audience Differentiation Framework 158

YoungUpstarts

SEPTEMBER 19, 2017

Can you come up with a new strategy or differentiation for your business that would have a strong benefit to your customers? It’s hard to say what sales level you will achieve in a new business, so maybe you have 3 sets of projections: good case, base case and weak case. Are there any logical ways that the customers can be segmented?

Business Plan 173

Business Plan Startup Venture Capital Differentiation 173

Both Sides of the Table

MAY 19, 2016

We believe that it is incrementally harder to differentiate on simple Internet products or mobile apps and while great companies are built doing this, our goal as a fund is to try and fund things that can be 100x returns if they work. We’re not Pollyannaish about this.

Cofounder 207

Cofounder Differentiation Hosting Design 207

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Startup Professionals Musings

JANUARY 6, 2023

Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. You need a business model that provides a good return for you and your team, long-term growth, value to your customer, and differentiates you from competitors.

Technical Review 201

Technical Review Government Agile Differentiation 201

YoungUpstarts

SEPTEMBER 13, 2019

The aim is to develop a differentiated and new identity in the minds of consumers, competitors, investors, and other stakeholders. Consistently support your brand during a down cycle to gain higher sales, and make sure to give back or share when your business is booming.

Technical Review 149

Technical Review Software Review Bankruptcy Equity 149

ConversionXL

OCTOBER 7, 2021

But in many cases, the introduction stage is marked by slow-to-moderate sales and little profit. It works best when: Your target market is early adopters and innovators Your short-term goals are to maximize profits and increase product sales quickly. The long-term goal is to maximize sales or profits. Rapid skimming.

Product 142

Product Marketing Software Review Social Media 142

Up and Running

OCTOBER 26, 2020

It’s the driver of both sales and marketing and establishes a 24/7 representation of your brand. This option may be worth the larger investment and timeline if you need a high-quality design to differentiate your business from competitors. With an eCommerce business, your website is everything. Jumpstart your eCommerce business.

eCommerce 149

eCommerce Development Team Review Hosting Security 149

Both Sides of the Table

OCTOBER 11, 2016

The explosion of mobile phones has led to a boom in inbound click-to-call traffic that has proven to convert at a higher close rate and increase average-order-value over web-only sales & marketing. For some of my more skeptical portfolio companies I simply asked them to run a trial of inbound sales calls and they were shocked.

Venture Capital 150

Venture Capital Fractional CTO Cofounder Early Stage 150

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. They literally can’t respond to our core differentiator. Know your planned sources of differentiation and adjust as you learn. If you look at the storage market I referenced above, the largest player – Public Storage – does about $2.4 Conclusion.

Startup 150

Startup Seed Money DC Software Review 150

The Startup Magazine

APRIL 22, 2024

Enhanced Profitability According to Forbes , acquiring new customers often entails substantial costs in terms of marketing, advertising, and sales efforts. In an ecosystem inundated with competing alternatives, loyalty emerges as a potent differentiator. Why is it more expensive to land new clients than to retain existing ones?

Retention 148

Retention Reputation Startup Social Network 148

Steve Blank

APRIL 10, 2019

A “secondary” usually (though not always) happens when the startup has achieved significant revenue or traction and is seen as a “leader” in their market space, on the way to an IPO or a major sale. The End of the High-Commitment/High-Performance Work System?

Stock Options 335

Stock Options Stock Vesting Common Stock 335

The Startup Magazine

APRIL 14, 2022

If the name is already taken, add an adjective or verb to differentiate it from other similar names. For example, if your goal is to earn $100,000 in sales by the end of the year and you can only make $50,000 in sales by the end of December, you have failed in reaching your goal.

Startup 173

Startup Early Stage Naming Public Relations 173

The Startup Magazine

OCTOBER 19, 2020

In a conventional business perspective, there are significantly lesser areas to differentiate yourself from the competition. For example, based on a customer’s last sales data and website bounce rate, you can predict their next purchase and average time spent on your website.

Technical Review 158

Technical Review Forecast Analytics Social Media 158

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MAY 19, 2020

Content planning for sales and marketing goals. By now, you’re probably sick of reading about tying content ideation and execution to the stages of the classic sales funnel. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

AUGUST 16, 2021

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. The service you offer your customers is the biggest competitive differentiator you have.

Customer 154

Customer Churn Rate Software Review eCommerce 154

YoungUpstarts

NOVEMBER 29, 2017

The more specific, exact, and differentiated your positioning is, and the more clients you’ll be honest with by stating exactly how much value you can provide them – the easier it will be to attract and close the right clients. Have a contact ready when you’ve made the sale. Positioning.

SEO 207

SEO Startup Campaign Differentiation 207