Differentiation Sales Turkey 
Both Sides of the Table
DECEMBER 13, 2010
In other words, in a strong market even turkeys can fly. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). The things that always differentiated Accenture? In a strong wind, even turkeys can fly. That had never occurred to me.
Duct Tape Marketing
OCTOBER 12, 2022
Discover the secrets and strategies of how your business can achieve the frictionless sale. In all of my books, there is at least one section about speed and how speed is a competitive differentiator in business. There's a restaurant here in town who doesn't have Turkey. They can never, they never have Turkey.
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Up and Running
MARCH 20, 2019
With restaurants, as with most businesses, there is no single right way to do a sales forecast. The best sales forecast method will vary according to how you manage information, how much past data you have access to, and what special factors drive your business. From base case to sales forecast.
YoungUpstarts
AUGUST 4, 2014
Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. Asian Companies Going Global. In an interesting twist, Chinese companies are now buying Western firms.
Cracking the Code
OCTOBER 5, 2012
Think “differentiation” eCommerce is not a cheap journey: be prepared! The Accel 5 mantras of e commerce in Turkey from Philippe Botteri. I summarized these learnings into 5 “Mantras” that are developed in the presentation embedded below: “Me too” is not enough: don’t be the 50 th private shopping club or Groupon clone.
Both Sides of the Table
JULY 6, 2015
Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).
Software By Rob
JULY 15, 2010
Discovery #1 I really don’t need an email notification every time I make a sale. email during my normal workday, my apps make enough individual sales that these emails really pile up. I’m confident I could completely walk away from email cold-turkey without giving notice, for two weeks. Contracts again.
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