Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
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Steve Blank
SEPTEMBER 7, 2009
Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Steve ainda brinca que, nesses casos sem volta, a Startup em pouco tempo entra na Espiral da Morte) [.]
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). You have tons of differentiation. The following are some lessons I learned about early-stage startup marketing. But life doesn’t end. It’s a narrow product. Life goes on.
Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. How to listen to customers, and not just the loud.
YoungUpstarts
MAY 11, 2016
Complementary domains” simply means differentiating the url through the top-level domain (TLD), while keeping the domain name itself static. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. There is increased security against trademark abuses.
Both Sides of the Table
MARCH 25, 2016
They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Know your planned sources of differentiation and adjust as you learn. But assuming they were able to copy us. And influencers may help once or twice but ultimately nothing is free.
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