How to Curate Sitelinks to Increase Conversions
ConversionXL
SEPTEMBER 6, 2018
Key phrases extracted from social bookmarking tags. Choose informative, semantically varied anchor text. Yet they’re often ignored—relegated to the homepage or offered a selection of algorithmically curated pages that fail to differentiate between a job seeker and a paying customer. Google introduced sitelinks in 2006.
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