Differentiation Semantic Syndication 
ConversionXL
SEPTEMBER 6, 2018
If you’re not desperate to hire and you syndicate your job listings through other sites, there’s no reason to take up valuable real estate with a page whose presence relies on signals from non-customers: Jobs pages have tons of user signals—but low ROI—for brand queries. Choose informative, semantically varied anchor text.
Duct Tape Marketing
NOVEMBER 1, 2017
The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? And so that would be where I would draw those differentiations. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing.
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