Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 89

SEO ChatGPT Technical Review Search 89

Duct Tape Marketing

MAY 25, 2017

What’s the Difference Between Small Business and Large Enterprise SEO? It’s important to note that just because the approaches to SEO are different, this doesn’t mean that small- and large-sized businesses can’t compete in search rankings together. In Search of SEO Success. Basic rules for good SEO.

SEO 69

SEO Small Business Metadata Software Review 69

Duct Tape Marketing

SEPTEMBER 8, 2014

Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. A couple of my fellow SEO and web design friends asked me why, which almost made my head explode. Staying Ahead Of The SEO Curve. It’s just that simple.

SEO 78

SEO Networking Kansas City Web Development 78

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 6- Hire an attorney and SEO expert Photo Credit: Priscilla Christine When establishing your business, there are several essential tips to keep in mind for long-term success.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Up and Running

DECEMBER 6, 2021

If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. They call this process “SEO hygiene” — essentially, the routine performance of checks and tasks to make sure your website is looking and performing at its best. Make sure your website is mobile-friendly.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Both Sides of the Table

JANUARY 22, 2014

Smart is simply not a differentiator. SEO marketing vs. social marketing. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). In fact, book smart can be a negative. Think of web vs. mobile.

Portfolio 364

Portfolio Chicago Sales Incubator 364

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). You have tons of differentiation. The following are some lessons I learned about early-stage startup marketing. But life doesn’t end. It’s a narrow product. Life goes on.

Early Stage 380

Early Stage Stealth Marketing Startup 380

ReadWriteStart

MARCH 7, 2022

The problem is even more exacerbated for certain industries and niches; for example, startup SEO is becoming more difficult at a faster rate than marketing for more established companies. Let’s say you spend a few years marketing your business via SEO, building links and writing content. But why is this the case?

Marketing 198

Marketing Advertising Metrics Technical Review 198

Up and Running

NOVEMBER 1, 2017

Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat. How do you differentiate yourself?

Product 101

Product SEO Search Engineer 101

YoungUpstarts

FEBRUARY 15, 2012

The misconception about SEO: it’s all about ‘adding a few metatags’: I wish! If you want to differentiate yourself from the competition, if you have something interesting to talk about, if you are a service professional, if you want to be the first person someone thinks of when they have that ‘problem’ which you ‘solve’.

Small Business 154

Small Business Social Media Engineer Search 154

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. They literally can’t respond to our core differentiator. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Market Structure.

Startup 150

Startup Seed Money DC Software Review 150

Up and Running

DECEMBER 17, 2020

Is it differentiated from other products in its competitive set? Leverage SEO to support inbound marketing. That’s where search engine optimization (SEO) comes in. SEO is a suite of tactics businesses employ to make sure their websites rank prominently in search results. Do-it-yourself SEO tactics. Outbound links.

Marketing 142

Marketing Technical Review SEO Hosting 142

Duct Tape Marketing

MARCH 19, 2025

How to Outrank Big Competitors in Search written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sam Dunning In this episode of the Duct Tape Marketing Podcast , I interviewed Sam Dunning, founder of Breaking B2B, an SEO firm specializing in SEO for revenuenot vanity metrics.

Search 43

Search SEO ChatGPT Technical Review 43

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Hearpreneur

JANUARY 12, 2020

I love promoting others and helping them develop the story that differentiates them in the marketplace, but I also recognize I must equally promote my own story. First, I fell in love with SEO and internet marketing ever since I was able to rank my simple website for my brand name. 13- Letting my passion guide me. I know myself.

Entrepreneur 109

Entrepreneur Software Review Technical Review SEO 109

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

The Startup Magazine

SEPTEMBER 4, 2024

Of course, in order to be trustworthy, we need to differentiate ourselves, which means doubling down on the bare basics. If healthcare providers had a far better tool in which to access patient health records remotely and across any device, this would certainly make things far more consistent.

Marketing 158

Marketing Technical Review SEO Social Media 158

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Weak messaging strategies are hard to sell and market, with no differentiation and getting the wrong perception.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. There are three things to keep in mind: It’s easy to break SEO. It’s easy to break SEO. There are misconceptions about PWAs and SEO. Why is SEO a challenge? What are PWAs?

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

OCTOBER 20, 2021

He specializes in combining visual design and SEO for construction companies. 2:54] In your intro, it says you combine visual design and SEO – can you unpack that idea? [5:54] He owns the hook agency, a boutique digital agency out of Minneapolis and specializes in combining visual design and SEO for construction companies.

Minneapolis 95

Minneapolis SEO Widget Technical Review 95

Hearpreneur

DECEMBER 14, 2022

Through a company blog and SEO keyword research, our target demographic can discover our brand, which will boost website traffic steadily over time. 22- Nailing SEO. I've been working on my SEO skills this past year, and I plan to make 2022 the year where I'll hit page 1 of Google. For me, it's SEO!

Entrepreneur 126

Entrepreneur Retention SEO Employee 126

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. And that's really the differentiator. They could go with, oh, we have to get really good at AI using it basically on your behalf, or We have to get really good at what differentiates us.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

YoungUpstarts

MAY 11, 2016

You don’t have to create a whole new website, you can simply forward viewers who visit your new domain to content on your existing.COM and get zero SEO penalty for doing so (see number 3 below)! Complementary domains” simply means differentiating the url through the top-level domain (TLD), while keeping the domain name itself static.

SEM 100

SEM Los Angeles Software Review Naming 100

ConversionXL

APRIL 18, 2019

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Several SEO tools— Ahrefs , Moz , SEMRush , and others— track SERP features for individual keywords.

Search 126

Search Aggregator New York SEO 126

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. If this sounds familiar, youre not alone.

Leadership 43

Leadership Small Business Marketing Social Media 43

ReadWriteStart

MARCH 8, 2021

There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. . Most of your new visibility will stem from your marketing and advertising efforts. Memorability. Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Stage seven where you start to focus on the metric that differentiates losers from winners: Economic Value. You can do it for Bing, email, AOL ads, social, even SEO! Beat Bonobos (I. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

JULY 7, 2021

SEO on YouTube works the same way as in Google, Bing, or any other search engine. Alternatively, you can use services like Google Ads, Ahrefs, and Semrush to get the whole picture of what’s happening in your niche SEO-wise. One more important thing that differentiates YouTube is that you have to actually use keywords in your videos.

Channel 149

Channel Small Business Video Audience 149

The Startup Magazine

MARCH 26, 2019

One of the best ways that you can boost your SEO credibility is to create both internal and external links. It’s an important way for organizations to differentiate themselves in the market. People like to share their insights with others, which is why they are far more likely to share long-form content!

Jacksonville 104

Jacksonville Campaign Social Media SEO 104

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Does a video demo differentiate your product, or does it focus attention on your utilitarian UI—an aspect where a shiny but ineffective competitor product excels? Craft marketing materials that resonate with multiple stakeholders.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 19, 2019

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . Take Semrush, a platform for SEO, PPC, and content-related research. Creating a brand that is appealing to everyone is improbable and a waste of time. Image source. The takeaway? Image source.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

JULY 1, 2019

So are your product, your customer experience, and your SEO tactics. Brand Fuels Differentiation. Yet chances are it’s not. Logo is part of brand. TV and social media are parts of brand. Naming is part of brand. So are your font, your tagline, your business’s personality, and the color of your employee uniforms.

Software Review 138

Software Review Social Media Differentiation SEO 138

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

Brandanew

OCTOBER 13, 2015

f) SEO ranking. Think beyond generic SEO. SEO has changed. The way to think about SEO is: a) Establishing organic links (please do NOT buy them). You want to be able to control how your Google results appear, not by black-hat SEO techniques but by organic, positive and quality content. c) Social media sharing.

Social Media 100

Social Media Marketing SEO B2B 100

Brandanew

AUGUST 19, 2016

It also gives users SEO plug-ins that offer the desired flexibility level and optimize your website page. Effective usage differentiates you from those who fail to get productive results. The most amazing part is that you do not have to know HTML in order to edit website content. Initial settings after having installed WordPress.

PHP 100

PHP Widget HTML Portfolio 100

ConversionXL

OCTOBER 4, 2022

Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Choose value propositions based on differentiation. Table of contents What exactly is an ecommerce marketing strategy?

eCommerce 129

eCommerce Marketing Social Media Retention 129