article thumbnail

[Interview] Michael C. Fillios, Author Of “Tech Debt 2.0™: How To Future Proof Your Small Business And Improve Your Tech Bottom Line”  

YoungUpstarts

Along with lack of oversight, outdated software or hardware, inadequate cybersecurity, or one bad tech investment could seal the demise of a small enterprise. In his new book, “Tech Debt 2.0 : How to Future Proof Your Small Business and Improve Your Tech Bottom Line” , senior global business and technology executive Michael C.

article thumbnail

How Websites Are Changing And Why This Is Good News For Small Businesses

YoungUpstarts

I have noticed a few common misconceptions among small business owners, that they can’t be blamed for holding: The misconception about website traffic: ‘make it and they will come’. Oh hang on – why is this good news for small businesses?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Marketing gurus often refer to it as “differentiation.” You need to be SEO optimized for what your small business does and where you are located. Enter a Business Award Competition. There is nothing like entering a business award competition to strengthen the reputation of your small business.

article thumbnail

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

And while we launched the service thinking it would be mostly a consumer offering we were surprised how many small businesses were looking to clear away their marketing materials and such into a convenient storage offering.

article thumbnail

How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. One more important thing that differentiates YouTube is that you have to actually use keywords in your videos.

Channel 149
article thumbnail

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service)

Duct Tape Marketing

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.