The Next Web

MARCH 2, 2014

It’s important to differentiate this traffic to your website and understand if it’s effectively growing overtime because this traffic is typically comprised of new visitors unfamiliar with your business but possibly in need of your products or services. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

AUGUST 23, 2018

How in the world am I going to differentiate?” Over the years, technology has turned it into where it is really hard to differentiate yourself from your competition with just your product or even your services, and so we hear these complaints. What should I do about social media?”, Steve Miller: Yeah.

Differentiation 47

Differentiation Technical Review Japan Small Business 47

YoungUpstarts

NOVEMBER 4, 2019

Relationships used to be purely transactional but the proliferation of social media now means that brands must forge emotional connections through shared principles and beliefs with their audience in order to secure sustainable success. Brand messaging architecture – including your value proposition, positioning and tagline.

Architecture 113

Architecture Audience Differentiation Social Media 113

Duct Tape Marketing

MARCH 5, 2019

Storytelling is a great way to build a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your rivals. It Helps You Stand Out on Social. So much of online marketing now is about social media.

Conversion 78

Conversion Social Media Differentiation Media 78

Duct Tape Marketing

JUNE 5, 2012

Most offers are for an ebook or white paper. ” Use content to differentiate. I thought I would share our conversation because I hear this very same line of thinking often. Bob: The main problem I have is that we are home remodelers. We don’t have an online product and we aren’t writers.

Curation 72

Curation Differentiation Conversion Small Business 72

Duct Tape Marketing

AUGUST 29, 2017

Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion. Social media. Social media. White papers. By creating content in this phase that demonstrates how much better your product or service is than the competition, you can differentiate your business.

Developer 68

Developer Customer Social Media Video 68

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. And B2B companies that were naturally slower to come to say social media. But it's, social media isn't inherently community.

Community 98

Community Framework Advisory Board Viral 98

Startup Lessons Learned

JUNE 24, 2020

How do we differentiate self from non-self? Maybe I'll write a white paper about it or I'll publish an op-ed or I'll just make a few concerned phone calls. And a week ago we published a proposal, a white paper, which you can find if you search for Vaccine Manhattan Project. Please share it on social media.

Founder 60

Founder Technical Review Leadership Software Review 60

Duct Tape Marketing

APRIL 5, 2017

You help them understand you know, we can talk on the phone for 30 minutes and record that and then I can go back and create in written form or maybe we do a podcast, like we’re talking on the phone right now and this is a form of content, you’ll turn that into a blog post and then you’ll share it on social media.

Email 48

Email Search Engineer Curation 48

Software By Rob

AUGUST 18, 2010

lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free.

Software Review 78

Software Review Software Revenue Cofounder 78