Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Marketing gurus often refer to it as “differentiation.”

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

OCTOBER 11, 2011

.” If you can’t think of a compelling format, go with something like, “I noticed you’ve covered location-based networks quite a bit at Publication X, and I think you’d be interested in learning about how my startup is changing that space by [fill in blank].” Social Media Lists. Social Network Lists.

PR 103

PR Startup Social Media Technical Review 103

Hearpreneur

SEPTEMBER 9, 2022

Mark Zuckerberg’s journey started when he created a message program ‘ ZuckNet’ at the age of twelve, CourseMatch and FaceMash in college, and finally the world-famous social networking platform ‘Facebook’ which revolutionized communication, followed by taking over WhatsApp and Instagram.

Entrepreneur 127

Entrepreneur Bankruptcy Southern California South Africa 127

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. Funny videos and worthless give-aways won’t make your website go “viral” these days. Customize your interactions to meet unique customer needs.

Networking 234

Networking Customer Entrepreneur Social Network 234

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Small, initial efforts are ok.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. Funny videos and worthless give-aways won’t make your website go “viral” these days. Customize your interactions to meet unique customer needs.

Customer 229

Customer Startup Networking Viral 229

Both Sides of the Table

JANUARY 18, 2011

I said as much in my post about The Future of Social Networking. might have been a lot less differentiated. might have been a lot less differentiated. The applications for uploading and sharing the photos are obviously more viral and visually compelling. I am on record as saying that my opinion is that Web 2.0

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

YoungUpstarts

AUGUST 25, 2020

To begin with, we are going to differentiate five major areas of marketing that encompass all the others. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal.

Marketing 179

Marketing Social Network Advertising United States 179

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

ConversionXL

JULY 21, 2020

In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Spend time in popular forums or social networks where they spend most of their time. Or showcase a differentiator that inspires loyalty ?

Customer 92

Customer Audience Campaign Social Media 92

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. For example, if I were pitching LinkedIn’s Series B today with what I now know about successful pitches, the investment thesis would be: Massively valuable properties will be built off networks. There will be different networks for different domains.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. How to move from a free to a paid product without losing all your users.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

APRIL 30, 2015

They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN. Related posts: Customer Experiences Go Viral on Social Media Platforms Thursday is guest post day here at Duct Tape Marketing.

Distribution 28

Distribution Cost Social Media Viral 28

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. This turns out to be one of the real differentiators for Twitter. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Austin Startup

APRIL 26, 2020

It will ultimately lead to some positive word-of-mouth for Blockbuster, and a new competitive differentiator against Netflix. And don’t get me started on how great of a job Netflix does in creating high switching costs (or “community stickiness”) with all of its great ratings and social networking features.

Technical Review 62

Technical Review Campaign Video Naming 62

Reid Hoffman

SEPTEMBER 8, 2020

If you referred a new PayPal user, we’d give you $10 and we’d give the $10 to the person you were bringing in the system, and that would serve the dual purpose of incentivizing virality and proving the utility of our payments system. Everyone said, “Oh, that’s crazy. You’re giving out money.” Actually, it was quite rational.

Startup 36

Startup Silicon Valley Business Model Mobile 36

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210

Media Los Angeles Russia Viral 210