Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
But, in every industry, software improves and gets simpler and simpler. To be a valued, strategic player in the market, you had better have a thick, differentiated technology stack.' As DataXu''s Mike Baker likes to say, Mad Men have become Math Men. As all this happens, agency services are required less and less.
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