What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. You may also want to consider measuring social media engagement and keeping an eye on your online reviews. Do your due diligence early and avoid legal and trademark issues further down the road.
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