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The average amount per startup has been $23,000, usually in the form of a convertible loan, rather than an equity investment. Friends and family are quick to differentiate between a passionate hobby and a sincere effort to change the world. Their logic is that if your family won’t invest in you, then why should they?
The average amount per startup has been $23,000, usually in the form of a convertible loan, rather than an equity investment. Friends and family are quick to differentiate between a passionate hobby and a sincere effort to change the world. Their logic is that if your family won’t invest in you, then why should they?
Here are some, IMHO, differentiated metrics. Be willing to put in the sweatequity. [Allow me to rush and add that while Omniture has a hack to bring some twitter data into Site Catalyst to do something, Google Analytics has nothing. Not even something that is not useful. So perhaps GA stinks even more.]. Missed the contest?
This is also the place to first mention patents and any other differentiators that put you ahead of competition. Quantify founder investments, both cash and sweat-equity. How big and growing is the total market and your target segment? Justify funding requirements, use of funds and specify a current valuation estimate.
The average amount per startup was $23,000, usually in the form of a convertible loan, rather than an equity investment. Friends and family are quick to differentiate between a passionate hobby and a sincere effort to change the world. Their logic is that if your family won’t invest in you, then why should they?
Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. If there isn’t enough differentiation from competitors, the venture will fail.
Investors want to hear about your first customers, other investments put into the company (including your own sweatequity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. It always surprises me how frequently this is left out of pitches.
Investors want to hear about your first customers, other investments put into the company (including your own sweatequity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. It always surprises me how frequently this is left out of pitches.
Very interesting article, at my Firm we share many of your insights, starting by performance based compensation (often linked to sweatequity). In Beware The Consultant, I describe how you can structure such equity-based [.]. And a year later, they helped us raising funds, proving this positionning was not that bad.
Once they are in, they don’t do anything particularly differentiated to significantly enhance one’s likelihood of hatching her next company – they basically get a desk, a paycheck, and can “hang out” or grab coffee with the investment team once in a while. This isn’t all that obvious.
Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there. And they get a few million. Maybe just sour grapes on my part. the article here. Share and [.]
You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. But assuming without a big budget it’s going to be more about sweatequity and putting in the time to create great content.
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