article thumbnail

8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

I respect Rob a lot and the fact that he is willing to take feedback when warranted gives his great credibility. He sets goals for MRR (monthly recurring revenue) to differentiate from one-time revenue, license revenue, services revenue and other. One of us usually calls back a couple of hours later to say they were sorry.

article thumbnail

Web Second, Mobile First

Both Sides of the Table

Try to think about how leveraging the web will do the following: Create a differentiated product versus your mobile-only competitors. But as your business grows I think it warrants consideration of how your table product will differ. MVP on mobile then hit web. Use that as a source of competition.

Mobile 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. It’s just like my book example.

SEM 379
article thumbnail

Why You Should Consider Renaming Your Business (And How To Do It Right)

YoungUpstarts

A great business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Not all changes warrant a new business name. 4 Don’t Forget to Differentiate. by Katie Lundin of crowdspring. 1 Trademark Issues. . #2

Naming 113
article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And in many cases, that was warranted. And then our greatest feature right now, and our biggest differentiator on what's making the biggest waves is that you can now connect it to your own website and sell it directly and keep all the properties.

article thumbnail

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) Lessons: Quick identification of the term doesn’t translate into quick adoption.

Naming 119
article thumbnail

How to Increase Online Sales: The Complete Checklist

ConversionXL

In a nutshell, a value proposition is a clear statement that: Explains how your product solves customers’ problems or improves their situation (relevance); Delivers specific benefits (value); Tells the ideal customer why they should buy from you and not the competition (differentiation). The first group is pretty much hopeless.

Sales 128