article thumbnail

Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. Department Mission Statements – What am I Supposed to Do Today? No one had on-boarded these people.

Startup 329
article thumbnail

5 Key Tips For Building Effective Thought Leadership

YoungUpstarts

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. By doing something that is completely different you capitalize on this risk, and differentiate yourself and your solutions. This quality is inherent in all great leaders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Marketing gurus often refer to it as “differentiation.” Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others.

article thumbnail

5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

article thumbnail

What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

So, what I’d like to do today is discuss the differences in these two approaches to SEO and define some of those key differentiators that lead to small business success in search. In Search of SEO Success. Also, focus on your strengths. Do you enjoy creating video content?

SEO 69
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events.

Demand 115
article thumbnail

Strategic Fitness: Elevate Your Acumen, Allocation and Action

Duct Tape Marketing

04:53] How would you differentiate between strategic thinking and strategic planning? [06:31] You talk a lot about being different and the importance of differentiation, and I've done some research on that following in your footsteps as well. [01:52] Periodic or Lifetime practice, how often does a leader think strategically? [03:37]