Dilution Fractional CTO Product Development 
Business Plan Blog
OCTOBER 4, 2013
If you have a technical background and you are focused on product development, consider a co-founder with a sales and marketing background that can focus on selling your world class product. Having too many co-founders will only lead to your eventual dilution. Be sure to leave plenty of equity for investors.
David Teten
OCTOBER 1, 2015
I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. Vlad is also the CEO at DarwinApps , a software development shop. They’re typically pursuing a foundry/studio model.
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