Remove Dilution Remove Revenue Remove Sales
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical.

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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I think it’s important for enterprise startups to layer in professional services into your revenue stream. deliver profitable revenue that while on gross margins of 50% vs. software at 85-95% it is still profits to help you cover fixed costs. Often your sales engineers can do the customizations without bugging the core eng team.

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Some Quick Things Every Founder Should Know

Both Sides of the Table

" Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Some even grow "bad" revenue just to show growth. But if you want to add some in the comments section on Medium and I’ll make sure to read them.

Founder 242
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Pick one and own it

A Smart Bear: Startups and Marketing for Geeks

What would a sales call look like, starting with your 30-second pitch, then dealing with skeptical questions, trying to earn this potential customer's interest, respect, and eventually money, all with only one advantage? You should go through this exercise because this skill is valuable in every sales call. Don't dilute your message.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Make sure new solutions offered actually build your brand, rather than dilute it. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Even more important than solution marketing is building your brand. Solution may require new category development time.

Product 354
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Further Thoughts on Startup Operations

Both Sides of the Table

Still, I’ll bet that functionally you divide areas of competence like sales & marketing, product, engineering, biz dev, etc. I usually encourage people to think about titles like, “Founder & CTO&# or “Founder & VP Marketing.&#. .&# The company that wrote me this told me they were doing $4 million in sales.