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Pick one and own it

A Smart Bear: Startups and Marketing for Geeks

Hanging your hat on just one advantage that you can own completely is stronger than diluting your message across many advantages. We employ actual software developers for Level 1 tech support and email, so you're talking to someone who not only can answer every question but can even read the code to get answers.

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Non-Technical Entrepreneurs Need the Right Partner

Startup Professionals Musings

If you already have some technical people on board, like software developers, and need a new manager, you supply the candidates based on credentials, and let them do initial interviews and make recommendations. Focus on finding the right partner to double your strength rather than dilute it. Marty Zwilling.

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Dual Founders Manage Technology Startups Better

Startup Professionals Musings

If you already have some technical people on board, like software developers, and need a new manager, you supply the candidates based on credentials, and let them do initial interviews and make recommendations. Focus on finding the right partner to double your strength rather than dilute it. Marty Zwilling.

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Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Pernicious Effect of Dilution in SaaS: The Cold, Hard, Bloody numbers | saastr – crowdspring.co/W6Bwqs. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. How to Market Test a New Idea | Harvard Business Review – crowdspring.co/1vSai6S.

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

In very few specific cases, depending on the nature of the business, the business model might demand a considerable gestation period or extensive research and development. Any custom manufactured IoT device would require software development as well as hardware customization. Both of which are expensive and time-consuming.

Startup 150
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Why Continuous Deployment?

Startup Lessons Learned

In fighting to have developers checking in code dictate production releases, you risk looking unreasonable and diluting a powerful message that everyone should agree on: "small batches of changes that are automatically and continuously tested" June 15, 2009 7:55 PM Matthew D Edwards said. June 22, 2009 10:07 AM Khris said.

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How Much Equity a Technical Cofounder Should Get - Nathan Hurst's Blog

blog.nahurst.com

I assume both cofounders will be diluted equally as more employees and investors get involved. I assume the technical cofounder has a reasonably general set of technical skills and can pickup new technical skills quickly. Ex: theyre primarily a back-end programmer, who can code basic front-end specs, and who can administer cloud hosting.