ConversionXL

SEPTEMBER 17, 2021

Use your marketing strategy to ensure campaigns never dilute your brand perception. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Keeping these four principles in mind, let’s look at an example of a company using branding to stand out.

Campaign 109

Campaign Social Media Audience Channel 109

Duct Tape Marketing

APRIL 7, 2022

So if you can imagine you have a vertical access on that access, you have high value at the top. And I have a, a podcast that people can go listen to how to price your agency services, where I kind of go into more detail, but I have this pricing quadrant that I think of. You low value at the bottom. Anyway, they get to do it.

Cofounder 93

Cofounder Hosting Networking Software Review 93

Hunter Walker

FEBRUARY 20, 2018

A result, the more mature the vertical (SaaS, commerce as examples), the less interested a Series A VC will be in an investment that just checks the boxes – ie it’s not about simple milestones. Which also means… 3. Call it whatever you want – a pre-seed followed by a seed followed by a seed-2.

Forecast 129

Forecast Early Stage Dilution Later Stage 129

Haystack

JULY 8, 2018

After reflecting on it for a day, I began to understand why — even though this topic has been written about many times, “technology” as a sector and industry now has gone from vertical to horizontal, entirely pervasive across industries, across sectors, across geographies and cultures.

Early Stage 95

Early Stage Dilution Private Equity Equity 95

View from Seed

SEPTEMBER 14, 2021

Seed investors are being compensated for the risk because later-stage investors are paying higher prices, and diluting early-stage investors less. The chart below illustrates this, with the black vertical line representing the average VC return. This could mean that everything is going to be ok, as Tim Urban explained.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

Eric Friedman

JANUARY 25, 2010

By having “also have that” features, you can dilute the core values and reason people will use your service. Feature bloat can quickly become apparent in many of these solutions when in reality people just want one vertical solution. An example of this is with messaging, forums, and discussion software.

Dilution 60

Dilution Vertical Software Product 60

ConversionXL

JANUARY 14, 2020

The answer is given by user intent: If your existing pages already target a clear intent, and the new feature would dilute it, create a new page for it. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO SCRUM Framework Search 159

Austin Startup

OCTOBER 4, 2017

Dilution, overvaluation, free money, TNSTAAFL, and how to deal with VCs like a pro. First time founders are typically the most likely to object to dilution when fundraising. They do this to avoid dilution, which on the surface seems like a good idea, but can prove deadly to your start up when you get to the A round.

Dilution 59

Dilution Valuation Equity Balance Sheet 59