Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MAY 4, 2011

If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 246

Analytics Retention Startup Social Media 246

OnlyOnce

MAY 3, 2011

The Direct Marketing Association (DMA) has long been a leading voice for direct marketing for nearly 100 years – back when direct marketing was really only about postal. If your young company is doing something new and innovative in direct marketing, consider submitting for an award.

Early Stage 109

Early Stage Direct Marketing Technical Review New York 109

Gust

AUGUST 17, 2014

For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Offline, it’s not credible to talk about direct marketing, distributors, and integrators all in the same breath.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 177

Analytics Retention Social Media Campaign 177

YoungUpstarts

DECEMBER 9, 2013

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Customer 170

Customer Technical Review Florida Cofounder 170

YoungUpstarts

MAY 8, 2014

Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

JULY 26, 2017

Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies.

Web 127

Web Software Review Software Technical Review 127

Both Sides of the Table

APRIL 28, 2010

It was an early example of the power of direct marketing and subscription services. Growing up we had Columbia House Music and BMG who would send you a “record of the month&# in the mail and you could return it each month without paying – but nobody ever did. Enter ShoeDazzle. I think of it as Columbia House meets Zara.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

JUNE 23, 2018

Since most advertisers focus heavily on digital marketing, which has become a $43 billion market , there’s plenty of room for direct marketing efforts of this sort. The smaller your demographic is, the easier you can appeal to its desires and needs. Support your SEO efforts with local optimization strategies.

Software Review 133

Software Review Marketing Semantic SEO 133

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped.

Analytics 120

Analytics Retention Social Media Campaign 120

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Up and Running

APRIL 25, 2013

Business Management Productivity Sales and Marketing Technology business Digital Mail Room Direct Marketing finance' The USPS offers a free, one-time service that updates a mailing list up to 50,000 names with correct, standardized addresses.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Co-branded cards were invented, combining a Visa, MasterCard or American Express payment brand along with a retailer or airline brand.

Programming 150

Programming Turkey Social Media Redemption 150

YoungUpstarts

NOVEMBER 15, 2013

Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Florida 145

Florida Cofounder Tampa Technical Review 145

YoungUpstarts

OCTOBER 3, 2019

Besides, you’d never reach an audience of that size through other direct marketing. . Users won’t find yours unless you actively direct them to it. . And subsequent conversions. . Social media is free to use, so it would be very foolish to miss out on the opportunities. The SEO Features Are Lacking.

Sales 113

Sales Software Review Social Media eCommerce 113

YoungUpstarts

JUNE 23, 2014

Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Technical Cofounder 150

Technical Cofounder Florida Cofounder Tampa 150

Steve Blank

OCTOBER 24, 2016

Increasingly, a hands-on product/customer, and business model-centric CEO with an entrepreneurial vision of the future may be the difference between market dominance and Chapter 11. At the end of the day CEOs who survive embrace innovation, communicate a new vision and build management to execute the vision.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

Increasingly, a hands-on product/customer, and business model-centric CEO with an entrepreneurial vision of the future may be the difference between market dominance and Chapter 11. At the end of the day CEOs who survive embrace innovation, communicate a new vision and build management to execute the vision.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

APRIL 19, 2020

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

crowdSPRING Blog

OCTOBER 5, 2012

Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. Teens don’t even know ads exist. Why would “better ads” change this? – [link]. A New Twist on Content – [link]. Why Big Content Is Worth the Risk – [link]. The Gospel According to Pinterest – [link].

Social Media 91

Social Media Small Business Design Media 91

Ben's Blog

JUNE 18, 2011

Direct marketing—the largest direct marketing company in the world is a software company, Google. Radio—the most valuable radio company in the world is Pandora, a software company. Animated film—in order for Disney to remain relevant in the animated film industry, they had to buy Pixar, a software company. What is next?

Technical Review 60

Technical Review Software Review Valuation Internet 60

YoungUpstarts

JANUARY 20, 2014

Moore is a CWTadvertising.com marketing specialist with over 15 years’ experience in marketing and direct marketing techniques. Professionalisms direct mail direct marketing marketing'

Distribution 178

Distribution Campaign Advertising Direct Marketing 178

YoungUpstarts

JUNE 27, 2013

With all the hype surrounding digital advertising, one would’ve thought that traditional methods of marketing have been rendered absolutely obsolete. billion is still spent, ever year, on direct marketing? Consider the following numbers: 3.6%: Forecasted increase in spending on direct mail marketing in the next year.

Marketing 233

Marketing Forecast Campaign Direct Marketing 233

OnlyOnce

FEBRUARY 25, 2010

New Blog of Note in the Direct Marketing World Gene Raitt, Chairman of the DMA, has launched a new blog today called DM Unplugged. Gene won't be the only contributor -- over time, other DMA board members (including me) and thought leaders in the direct and interactive marketing communities at large -- will contribute as well.

Direct Marketing 48

Direct Marketing Marketing Community Developer 48

Startup Professionals Musings

AUGUST 1, 2020

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Non-Compete 317

Non-Compete Intellectual Property Merger Acquisition 317

Startup Professionals Musings

JANUARY 14, 2023

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Both Sides of the Table

AUGUST 2, 2009

Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services. Are they recommending you to friends or telling people how badly you suck?

Conversion 235

Conversion Management Social Network Philadelphia 235

Both Sides of the Table

DECEMBER 25, 2011

.” And then you can build email lists and market video content to your fans in the same way Gilt Groupe markets its clothes to its end consumers, making it an insanely scalable business. Content producers can have direct relationships with end viewers that serve as feedback loops & direct marketing vehicles.

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

YoungUpstarts

MAY 20, 2018

They are one of the most effective direct marketing tools. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange. It just keeps everything simple.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

Mike Michalowicz

SEPTEMBER 8, 2015

Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Pay off your credit cards, and start focusing on how you can bring in new business. Credibility is everything.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

San Francisco 154

San Francisco Lean Metrics Design 154

Steve Blank

APRIL 30, 2009

The only “award&# in marketing that matters is sales revenue Marketing needs to own all the marketing in a channel Core competencies cannot be outsourced until they’re learned Filed under: Marketing , SuperMac , Technology | Tagged: Steve Blank « Preparing for Chaos – the Life of a Startup Customer Development Talk (..)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

APRIL 28, 2023

Where your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on.

Non-Compete 262

Non-Compete Intellectual Property Merger Acquisition 262

Startup Professionals Musings

SEPTEMBER 7, 2013

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278