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Maximizing The Effect Of Your Advertising With A Leaflet Distribution Campaign

YoungUpstarts

An advertising campaign through leaflet distribution is not just about getting your company’s message or services through doors, it’s about opening those doors to gain new customers. There are several ways that advertising through a leaflet distribution campaign can maximize your advertising efforts: 1. Trial to avoid error.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Getting to Know Maker Studios

Both Sides of the Table

What excited me was that they had an immensely talented team that understood how to produce & distribute low-cost videos, initially via YouTube. They know this model of YouTube production & distribution better than anybody else that I’ve met in my 5 years in Los Angeles.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. Between 2001 to 2008, Jobs reinvented the company three times.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights. Between 2001 to 2008, Jobs reinvented the company three times.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What about companies, like Siebel, that started with partner distribution first? What about companies, like Siebel, that started with partner distribution first?

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Music distribution—the largest music distributor in the world is a technology company, Apple; its largest potential threat, Spotify, is a software company. Direct marketing—the largest direct marketing company in the world is a software company, Google. What is next?