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Entrepreneurs Need To Keep Their Business Focused

Startup Professionals Musings

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Marty Zwilling.

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Why Direct Marketing Is More Effective Than Ever

Duct Tape Marketing

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Eric provides many examples of potential and real application areas that are ripe for predictive analytics, but my view is that smart entrepreneurs can extrapolate these to hundreds more, just waiting to be tapped. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Marty Zwilling.

Analytics 257
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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Along with several partners, I’ve built two thriving companies: Direct Mail Express (which now employs over 400 people) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). That’s why most entrepreneurs (understandably) want to keep some cash in reserve for a rainy day.

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Entrepreneurs Need To Keep Their Business Focused

Gust

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Zappos logo via Flickr by Ben Spark.

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8 Key Focus Elements Will Attract Startup Investors

Startup Professionals Musings

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time. Marty Zwilling.

Startup 257
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

It’s a great survival strategy for small companies or entrepreneurs, and a good expansion strategy for even the largest companies. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Cross endorsement.