Remove Direct Marketing Remove Entrepreneur Remove Lead Generation
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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Along with several partners, I’ve built two thriving companies: Direct Mail Express (which now employs over 400 people) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). That’s why most entrepreneurs (understandably) want to keep some cash in reserve for a rainy day.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Many entrepreneurs use the phrase “It’s not personal; it’s business” to justify keeping their customers at arm’s length. This made it relatively easy for entrepreneurs to stay aloof. To remain relevant, entrepreneurs must use technology to stay close — but not too close. Risk getting personal.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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1001 Serial Articles for Entrepreneurs & Startups

Startup Professionals Musings

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. Here are ten key messages that I would like to leave you with: I continue to gain respect for entrepreneurs. I’m sure you know what I mean.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. entrepreneur get started small business social media' My advice is to pick one, start slow, and spread out as you learn. Or are you too busy? Marty Zwilling.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.